I hate music. What is it worth?
Those are the first lines of Superchunk’s “Me & You & Jackie Mittoo,” which Mac McCaughan performed in an excellent solo set at Cheer Up Charlie’s last week, and that’s I question I ask myself a lot at South by Southwest: what is it worth?
Is it worth the crowds, the lines, the traffic, the douchebags, the mud, the aching feet, the hangovers, the waiting around, the sound problems, more douchebags, the fatigue, the shitty bands playing between the good ones, and the complete withdrawal of any semblance of a normal life for a week? Still? Even approaching 40?
Let’s find out together, because here we are again. My fourth trip to SXSW, and my first one holding a music badge (possibly making me one of those aforementioned douchebags),has come and gone. Take a seat while I pull out my slide projector and show you motherfuckers some vacation photos. Breathe it in. Enjoy it. Just as “Me & You & Jackie Mittoo” is ultimately a love song to music, so is my annual sojourn to Austin my chance to re-establish how much I love music.
This year’s crew: me, some family, some lawyers, some social workers. And some dude with a giant glowstick that wanted to hang out with us for an entire Run the Jewels show. And some girl who handed me a full vodka and ginger ale at a show, then spent about ten minutes convincing me it wasn’t roofied (I wasn’t worried). And some dude who actually tried to network with me at a show by asking legitimate questions about my work. Oh, very young — though your dreams may toss and turn you now/They will vanish away like your daddy’s best jeans.